MyCash
We created a brand for them that matched their offering: Come get your free money.
We named and created the MyCash brand, launched a new website and re-ignited their social media.
We then created a fully-integrated campaign that combined the best of traditional mediums with the power of digital, social, and mobile.
We also stretched media dollars by securing full-length PR segments on FOX 13, KSL5, KUTV, KJZZ, ABC 4, Deseret News, the Trib, and several radio stations.
And it worked! We helped people claim millions of dollars of their unclaimed money.