MyCash
We created a brand for them that matched their offering: Come get your free money.
We named and created the MyCash brand, launched a new website and re-ignited their social media.
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We then created a fully-integrated campaign that combined the best of traditional mediums with the power of digital, social, and mobile.
We also stretched media dollars by securing full-length PR segments on FOX 13, KSL5, KUTV, KJZZ, ABC 4, Deseret News, the Trib, and several radio stations.
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And it worked! We helped people claim millions of dollars of their unclaimed money.