People first, and oh, the places you’ll go.
Steve Driggs
PRESIDENT, ECD
The same night (nay, same hour) Arrested Development won its first Emmy for outstanding comedy series, Steve picked up his own for television commercial of the year. Steve Driggs and Ron Howard- just a couple a’ respective veterans. But seriously, Steve’s been in this industry longer than he looks. From seven years as executive creative director at Struck, to Fallon before that, then Chiat/Day, Saatchi & Saatchi, you get the picture. Safe to say he’s helped make a lot of the brands you know… into a lot of the brands you know (BMW, Nikon, Sports Illustrated, Citibank, etc).
ALUMNI
Garrett Martin
CREATIVE DIRECTOR
In a past life (you know, like early 20s), Garrett played guitar in the indie rock outfit Uzi & Ari. Record deal, 17-country tour, shows from Tokyo to Paris…
Next, he pulled focus to writing and film. Wrote & directed a feature-length doc, picked up some awards and procured a small theatrical release.
Finally, he dedicated his talents to what his parents would call a “career.” Starting as a copywriter at Struck, he quickly endeared clients with conspicuous results, and the agency with some high-profile recognition. He’s got a special love for travel & tourism, and has served clients such as The Grand America, the Utah office of Tourism, CMH, Lennar, Discovery Channel and DreamWorks.
Garrett Martin
CREATIVE DIRECTOR
Neither fish nor fowl. A man of remarkably diverse enthusiasms.
Phil Smallwood
CREATIVE DIRECTOR
Phil is at once an artist, a strategist, a marketing wizard, and a chess master. He graduated from BYU with a degree in Creative Advertising and a minor in Graphic Design.
Phil started his career in New York at McCann-Erickson, where he worked on accounts such as Black&Decker, Verizon and Intel. But the sirens* of the Great Salt Lake soon wooed him back west for an art director gig at Struck .
In his five years at Struck he was a key creative lead on accounts such as Deer Valley Resort, the Utah Office of Tourism, Ski Utah, City Creek Center, Castor & Pollux, Jack in the Box, and the Grand America hotels.
*of whom he married one.
Stephanie Barlow
DIRECTOR OF CLIENT SERVICES
Nobody understands client needs quite like clients, which is just one reason Stephanie is such a stellar Director of Client Services: she has equally impressive experience on the client side as well as the agency side.
Whether helping take Sweet Tooth Fairy from a single location to a national brand as COO, or working similar magic at Shade Clothing as Director of Operations, she’s proven she can drive massive results from the inside.
On the agency side, her track record has been no less impressive, whether at ThomasArts, BrandForce or GumCo (hallelujah!). She’s our resident guru in media, strategy, planning, research, production, marketing and vibrato whistling.
Suz King
DESIGNER
We don’t like to say we have favorites, so Suzanne King is our… shall we say, number one? Dearly beloved? Highest revered?
Before being hired on at GumCo, she spent two years as a designer at Struck, and a year doing interactive & web design at Axis 41. She’s amassed an impressive body of work for clients such as Sunkist, Pike’s Peak, Corona and Xango.
She graduated from the University of Utah on the Dean’s list, in the honor society, and, of course, playing classical piano all the way though. She once graced this office full-time, but since her little one came along, we must be satisfied with freelancing her whenever we can.
Lance McDowell
ACCOUNT MANAGER
We’d be tempted to say that Lance was born for this, but that would discount his early foray into acting (Captain Hook) and his incredibly counter-character breakdancing phase. Safe to say he’s found his calling here.
Lance started as a copywriter, but found himself more or less running the whole show while in the advertising program at BYU. Naturally, he switched to account management. And in short order, he was directing and presenting campaigns to the likes of Wieden+Kennedy.
He got a job as Marketing Director for LEAP Innovations where he helped grow their national dealer base from 14-89 locations. But then GumCo called.
Heather Baldlock
COPYWRITER
After graduating from the University of Oregon, Heather took a giant leap—well, a tedious 12 hour drive—to join us here at GumCo. Why did she leave the beatnik bounty of the Pacific Northwest for the high desert? We’d like to think it had something to do with us.
Prior to GumCo, she wrote some screenplays, studied creative writing, that whole thing, but with a car named Peggy Olson, you can tell where her true passion lies. When she’s not at the office crafting sentences, you might find her playing the ukulele or opining irreverently here.
Oh, she also spent seven years across the pond, but her teeth don’t show it.
Matt Pothier
VIDEO EDITOR
Photographer, cinematographer, editor, colorist… best boy? Matt graduated from the University of Utah with a degree in film and media arts, but that is nowhere near the beginning of the story.
By 18 years old, he had already worked behind the camera on two feature films, and spent two years shooting ski movies. After college he freelanced behind the camera or in the editing room for everyone from BMW to high-profile documentary filmmakers.
He now splits his time between GumCo, The SLC Photo Collective, and writing his first feature film. Did we mention that somewhere between all that he spent three years as a semipro skier traveling North America?
Matt Pothier
VIDEO EDITOR
A cinematographer inside a director inside a colorist inside an editor.
Dean Ferrari
DESIGNER
His actual, given name is Dean Ferrari. Need we say more? No. But here goes.
If you’re assuming he’s a motocross enthusiast, you’re right (his bike: YZ250F). And you’ve probably guessed he was a brand manager for Red Bull in college (he was). And an in-house graphic designer for the Casualties skate & snowboard brand. Sure.
But his BFA in design has taken him well beyond helping cool brands look cool. Whether designing websites for luxury hotels, designing packaging for a national audio brand, or creating new logos in the tech sector, Dean is as versatile as he is aptly named.