Vail Resorts – Park City
For a newly-merged ski resort of this magnitude, we crafted an in-airport experience that moved mountains.
When Park City and Canyons joined to be one, making it the nation’s most expansive ski resort, they approached us to help establish their brand under the idea that “There Is Only One.”
We wanted our audience to step off the plane and into the world of Park City Mountain as soon as they arrived in Utah. So we wrapped the whole oversized luggage area, putting people in their own panoramic diorama of Park City as they picked up their skis.
Additionally, our one-of-a-kind chairlift photo opportunity drove ticket sales straight from the airport via smartphone, allowing visitors to see themselves on the slopes of the country’s largest ski resort, then share it with the world.
