Project Description

The Sweet Tooth Fairy

Designing a brand that’s as delicious as the product.

In 2012 Megan Brown brought her bakery to national attention when she won top honors on the Food Network’s Cupcake Wars. Since then she’s opened half a dozen new shops, and partnered with GumCo to ensure her brand, website and advertising were worthy of her award-winning confections.

Customers primarily experience The Sweet Tooth Fairy brand inside their mouths, but also online and in the store. We tackled the latter two brand experiences.

A photo shoot was needed to keep the brand same-day fresh. Megan provided a near infinite amount of product for us to shoot, and everyone learned about the highs and lows of hyperglycemia soon after.