Project Description

Pikes Peak

We created a mountain-sized campaign to showcase Pikes Peak and the iconic highway that climbs all the way to the top.

We built out an entire campaign that lives online, in print, and on a 48 foot banner in the center of the Colorado Springs airport.

Our efforts helped elevate (no pun intended) the stature of the brand and inspired a record number of visitors to the mountain.

“Jack Glavan, the highway’s manager, attributes the record-setting number of visitors to good weather, low gasoline prices… and the hiring of Salt Lake City-based GumCo as its marketing agency.”

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GumCo’s passion and professionalism consistently produces great work, on time and within budget.
- SANDY ELLIOT , PIKES PEAK-AMERICA’S MOUNTAIN