Project Description

MyCash

We created a brand for them that matched their offering: Come get your free money.

We named and created the MyCash brand, launched a new website and re-ignited their social media.

We then created a fully-integrated campaign that combined the best of traditional mediums with the power of digital, social, and mobile.

We also stretched media dollars by securing full-length PR segments on FOX 13, KSL5, KUTV, KJZZ, ABC 4, Deseret News, the Trib, and several radio stations.

And it worked!