Project Description

Moab

Set forth, set out, set free, set in motion, and then set back on your heels and wonder at it all.

All you gotta do is get there, and adventure ensues. Take that first step, and Moab literally does the rest. That’s the magic current of the place. Where adventure begins.

From thrill-seekers to golden-agers, whitewater to solemn sunrise, adventure in Moab means different things to different people. Three TV spots for three demographics under the same banner to begin.

Absolutely amazing. We have received an incredible response to this campaign on our Twitter feed, Facebook and website. We’ve never had a response quite like this, these spots are being shared in homes across the country.
- MARIAN DELAY EXECUTIVE DIRECTOR,, MOAB AREA TRAVEL COUNCIL