Project Description

MasterControl

A 20-year-old enterprise software company needed an extensive brand overhaul to keep pace with their competition.

We updated their entire brand starting with the logo and concluding with a 45 page style-guide, detailing brand strategy, values, iconography, typography and more. The new brand direction invigorated, galvanized and unified the company worldwide.

GumCo gave us the spark to rally our marketing and product teams around better design and clearer messaging.
- JON BECKSTRAND PRESIDENT, MASTERCONTROL