Project Description


Bloom is changing end-of-life care. They just needed a brand to show it.

We all get there, and when we go, we hope the experience is personal, dignified and optimistic for all.

Bloom is a hospice care platform that empowers patients in their own care, and enables staff and loved ones to focus their attention on what matters most.

The Bloom brand came to life in the space between earth and flight, motion and stability. Order, growth and simplicity.

The brand strategy and visual identity feels fresh, powerful and focused—you have captured the tone, the message, our product approach, and the DNA of the team.